Why a “No Apologies” mentality might work for your business.
Not too long back I had some miscommunication problems with a service provider.
I use the word ‘miscommunication’ rather loosely and euphemistically to be truthful. I’m trying to be positive about it.
If I was being blunt, I would say that they never listened to me. I was never heard. They attempted to make decisions on my behalf, and really, just never got to the point where they understood why I was so annoyed with them. Which leads to my second big issue in our relationship. Assumptions. In order to explain, I’ll need to digress slightly into some background on our company.
I’m an avid student of e-marketing, normal marketing, and any other kind of marketing. I devour article’s books, blogs, LinkedIn discussions and any other type of advice I can lay my hands on. This is a necessity, as a business owner, CEO and entrepreneur, I am the head of the marketing department. I have no formal training or education in marketing, so it’s really up to me and my own discipline to find out how to do things; and then make it work. Sink or swim baby. Sink or swim.
So I know all that stuff about the personal touch, how a handwritten note makes all the difference for example. Or congratulating someone with flowers when an event happens. If you’re a local or small business owner then you are perfectly positioned to know about these events, because you generally know a good portion of your clients personally, and behaving like a human being makes doing business with you a pleasant experience.
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Who knew networking could save Rhinos ?
Saturday 22 March was our first Networking Tea ; aptly named the Autumn Networking Tea.
A resounding success on all fronts despite some minor hiccoughs at the venue with the start.
By all accounts , all the ladies and gents found good value in the Tea; not only in the interesting networking opportunities that presented, but also in our guest speakers who offered many helpful tips and interesting information for the home-based or small business entrepreneur. Much appreciation and thanks go to Barb Scott from Admin Angels and Gail McTaggart from GM Mortgage Services for sharing their thoughtful insights. And a hefty thank you to Sheridan Morris from Well Said & Associates, our MC for the day.
Ultimately though, the goal was to raise awareness about what’s really going on with Rhino Poaching, and to take the picture which is so pivotal to the Breaking the Brand campaign. Our 35 strong speak out for Rhino’s “selfie” (pictured below), courtesy of Melani’s Photography.
Find out more about Breaking the Brand, and how you can help by writing to the Vietnamese Embassy in your country.